Newsom’s office wishing Bed Bath & Beyond “well” in its bid to be relevant again feels like a wink and a shrug. He seems to be enjoying the freedom to cheerlead without getting dragged into the mess. Meanwhile, the brand we remember? It went bankrupt. Overstock scooped up the name and slapped it on their site, hoping we won’t notice the costume change. Clever? Maybe. Convincing? Eh. Let’s be real: the old BB&B thrived on endless coupons masking high prices. When the coupons faded, so did the crowds. And no, a rebrand doesn’t fix a business model that never kept up with, well, the “Beyond.” Do we actually need a resurrection tour for a store that couldn’t compete in the world’s fourth-largest economy? Or is this just another corporate performance—big press release, little substance—while workers still fight for living wages and shoppers hunt for real value? If a zombie brand stumbles back online, is it alive… or just good at logos? I’ll believe the comeback when the cart, prices, and purpose finally make sense. Until then: nice statement, Governor. Good luck, brand formerly known as BB&B.