MUSIC NEWS 360 utilizes proprietary technology to place resonant songs in a cultural context, creating a new generation of music promotion
Producing a great song no longer cuts it when breaking through today’s cluttered media landscape.
But… what if we can increase the likelihood of listeners remembering your next hit?
How, might you ask? Through the power of story, news stories to be exact.
Why news? News provides cultural context, creating mental associations, which help us to remember.
Andrew Hamlet is a data scientist who has consulted for the biggest names in social media marketing, including Logan Paul and Perez Hilton.
In 2016, Andrew predicted the outcome of the US presidential election by leveraging social media data. His prediction has since been published as a case study by Routledge Press, presented at The New York Times, and incorporated into a course at the NYU Stern School of Business.
An accomplished musician, Andrew began playing the guitar at age eleven and has released over ten albums, both as collaborations and as solo material. His productions have been featured in Rolling Stone, aired by nationally syndicated radio stations such as Sirius XM Chill and KEXP, and licensed in advertising for companies like Urban Outfitters.
Andrew earned his MBA from the NYU Stern School of Business and his Bachelors of Arts in Psychology, Phi Beta Kappa, from the University of North Carolina at Chapel Hill. Between studies, he contributed to research at the Harvard Psychophysiology Lab focusing on the science of emotion and persuasion.